Token's shoes — taking a woman's beauty up a notch
First founded in 1965 and renamed in 1995, Token continues to make women's shoes that are committed to MADE IN JAPAN, while developing its own brands as well — refined footwear that pairs strong design with real comfort, the kind that lifts an outfit. Behind it is one wish: to make women look beautiful and to let them enjoy fashion all the more. Token's shoes set out to make women everywhere look their most beautiful.
Expressing in a private label what OEM cannot
Token produces OEM women's shoes of high quality, stocked at department stores and at shoe and apparel retailers across Japan. The reliable craft of its artisans, finishing each pair by hand, guarantees both quality and safety. Building on that skill — and to express its own identity more clearly — Token launched its original brand 〈LIMIT TILL 2359〉. More than a decade on, the brand is sold abroad too, mostly across Asia, and continues to win praise for its Made-in-Japan quality and beauty.
A rich line-up and broad design range, all in service of making women look more beautiful.
You could think of the shoes you walk out the door in as the deciding piece of an outfit — the dividing line between dressed-up and not. After all, no matter how carefully you put yourself together, you eventually go home; the moment you slip off your shoes, the outfit ends. The wish to make the most of those limited hours is exactly what gives "LIMIT TIL 23:59" its name. The line-up runs broad: pumps, boots and sandals, anchored by leg-flattering high heels but with chunky heels and flats too for easier walking. That breadth means the brand has something for almost any outfit. The designs are simple but assertive, lifting a styling with a quiet flourish. Every pair speaks to the fashion-loving woman, making the moment of choosing shoes part of the fun.
Aiming for stress-free comfort — and a little more besides
Beyond design, comfort is just as important. To soften the reputation that high heels can be hard to walk in, the brand uses original lasts, fine-tuned to suit Japanese feet. Materials are chosen with the same care: bespoke leathers tanned to order, with water-resistant treatments on many models so wearers can step out regardless of the weather, all to bring leather closer to everyday life. Those carefully chosen leathers only show their full potential under the hands of skilled craftspeople. Within a single hide, firmness and stretch vary by area, so each step calls for the high-end handwork of subtly adjusting force at every turn. Add to that a careful eye for the wearer, and the result is LIMIT TILL 2359.
Carrying MADE IN JAPAN quality into the next generation
LIMIT TILL 2359 brings together everything women look for in a shoe — design at the point of choosing, comfort at the moment you slip it on, and material and quality that let it stay with you — and combines them all at a high level. Going forward, the brand plans to expand the network of stockists where customers can pick up and try the shoes in person. Token is also preparing to launch another new brand to communicate the appeal of Japanese-made shoes in a fresh way, and will put even more effort into passing on the skills of its ageing craftspeople to the next generation. That forward-leaning attitude shows in every pair, and Token will continue to make shoes only it can — and those who pick them up will be glad they did.
